Management

Fundamental basis of functional management: The global strategy of an organisation

Details of the training

image_Fundamental basis of functional management: The global strategy of an organisation
Fundamental basis of functional management: The global strategy of an organisation
4 to 8 participants
Online training
Duration: 14 hours (2 days)
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1200 € excl. tax per person
Video-conference training, adapted to people with disabilities
Access time after registration: 1 month.
Alternative theoretical and practical means with case studies and analysis tools.
Evaluation: tests and quizzes throughout the training
In-company training: contact us
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General aim of the training

To take part in the definition of strategic action plans

To suggest and implement orientations within different services

To follow up on activities, to control results, to complete service activity reporting

To supervise operational managers

To manage human and financial means, and to optimise their use

 

PROGRAMME

Notions of strategy

  • Strategic decisions: the company’s objectives, the knowhow of the company (competencies), what the company aims to do (goals), characteristics of the strategical decisions, strategical influence of the environment, of the company resources, of expectations, and of stakeholders’ intentions
  • Deliberate strategy, emerging strategy, completed strategy: Mintzberg’s model
  • Organisational resilience: how can an organisation be able to face a serious challenge

The strategic approach

  • The steps of a strategic approach: external diagnosis (environmental analysis), internal diagnosis (company analysis), identification and evaluation of possible action courses, integration of environment values, integration of managerial values, strategy statement
  • The critical elements of the strategic approach: the Porter model, strategic business areas, characteristics

Strategic segmentation

  • Segmentation approach: analysis per strategic business area according to the customers, markets, distribution networks, specific competitors, specific technologies, specific competencies
  • Strategic segmentation and marketing segmentation: analysis level, segmentation principle, identified segment type, segmentation aim

Operational analysis of your global strategy per strategic activity area

  • LCAG (Learned, Christensen, Andrew, Guth) model: analysis of the environment, of the company, of the advantages and disadvantages, of the risks, Corporate social responsibility (CRS)
  • SWOT model: internal diagnosis (strengths & weaknesses), external diagnosis (advantages & threats)
  • Formulation of strategic objectives et implementation of an action plan

 

TARGET AUDIENCE

Functional managers, executive management, senior executives, management committee, steering committee