Vocational training, a major advantage for companies


Guillemette Paillet

Vocational training, a major advantage for companies

Following the increase in the number of work-study contracts in France (14% more than the number of apprenticeship contracts in 2021) and the creation of CPF, vocational training is more than ever in the spotlight. Indeed, according to some estimations, in 2024, France’s national expense dedicated to training will have risen by 3 billion euros. There is a collective realisation of the importance of vocational training, but does it concretely bring to the Talents and to the company ?

What types of training is there?

There are two types of training: initial and continuing. Initial training supports students before they enter the job market, while continuing training supports working people throughout their working lives.

There are also several training formats :


The in-company training are set directly in the company’s office. Their content are more focused and personalized. So, the program can be created for the company’s need.

Held on the training center’s premises, inter-company training allow the employees to get out of their usual working environment . They are not necessarily dedicated to the people within a same company so the program isn’t really targeted but it is an occasion to meet new professionals and share their experience.

Also, since COVID-19, online training has really developped. They allow more flexibility, are more accesible, are better in terms of environemental impact and are a real gain of time and money. There can be remote training where the employee is alone in front of his computer, or videotraining where a trainer is present during a call. Online training allows the company to keep their employees in the office while letting them train. This saves time and money.

Then there's blended learning. Here, training is offered in a hybrid model, with online and face-to-face courses. This method is more flexible and personalized for learners.


What does the training bring to employees?

Technically, a company hires an employee for their skills, so if they already have those, what would training bring to the table?

A lot.

So, for companies, it is important to develop it. Training will enable them to develop in several areas:


Their employability

Following the COVID-19 crisis, a lot of people wanted to start a reconversion. According to 2021 study by ObSoCo, 21% of French people wanted to reconsider their professional future. Training can allow to work their employability and get ready for a change of activity.

Indeed, according to a Harris Interactive study, 84% of active people think that vocational training is required to keep their employability through their life. By training throughout their working lives, employees develop new skills that enable them to adapt to technological, economic and organisational changes.



First and foremost, professional training enables employees to update their knowledge while developing new skills and qualifications. In doing so, they will offer a new strategy or way of doing things in line with changes in the market and the company's needs, such as training in digital transformation for recruiters and HR managers.



Training is also an excellent way of contributing to the personal development of employees. Training helps to motivate and develop employees' skills. It's a way for them to prove their skills and their value.

What's more, it's a good way of engaging employees by giving them a sense of purpose. Of course, there is training directly linked to the role that the individual plays in the company, but there is also training linked, for example, to the company's commitment to CSR, such as training on the environment.


And what about the company?


Employer branding

These days, candidates are looking to consolidate their knowledge and skills in order to climb the corporate ladder. Young graduates in particular will be more interested in a company that offers learning and development opportunities.

Companies that emphasise access to open training are attractive when it comes to recruitment, and are open and caring towards their employees.


Building employee loyalty

Sending employees on training courses is a way of not only emphasising the support they receive, but also showing them that they are grateful. It's a very good way of boosting their motivation. The company is showing its confidence in its employees and enabling them to develop their skills.


Improving efficiency and productivity

Ongoing training has become a crucial strategy for companies, with learning programmes enabling employees to be 3 to 5% more productive than others. Guaranteeing training has a positive effect on productivity. What's more, a trained and qualified employee will be able to respond to the company's requirements and changes. Apprenticeships give employees greater autonomy.


Overcoming labour shortages

Sending employees on training courses enables companies to cut costs by limiting the need to recruit. By training its employees, the company will have people in its ranks who are capable of adapting and taking on new tasks. As a result, the organisation won't need an extra person to keep up with changes in the business sector, which means, among other things, that it can save on the cost of the recruitment process.


How do you choose the right training?

There are a number of bodies and labels that can be used to judge the quality of a training course, such as Qualiopi certification. This is a guarantee of the quality of the training process. It has been compulsory for training courses funded by the State, the regions or the CPF since 1 January 2022. It is valid for 3 years from the date of the initial audit. There is also the "NF Service" label, issued by AFNOR Certification, which attests to the quality of services, including vocational training. Or the "OPQF" label (Office Professionnel de Qualification des Organismes de Formation) issued by the FFP (Fédération de la Formation Professionnelle), which certifies the quality of training organisations.


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Guillemette Paillet

by Guillemette Paillet